go and find answers for question 2 on the interent !... here is some stuff ....
i didnt write this by the way i cut and pasted it ..... sick blud
Newspapers of the future will look more like magazines (niche focused, colorful, with feature stories rather than news), be more community and commerce driven (as opposed to content-driven), and have more user generated content (uploaded audio, video, comments, from ordinary citizens). They will also be much fewer in number, as consolidation continues. Newspapers face 5 big problems:
1) Declining newspaper usage, especially among millenials (those born between 1980 and 2000). Young people say they spend only 1.5 hours per week with newspapers, as compared to 5.3 hours per week for those over 62. This 1.5 hours also is a far cry than the 23 hours Gen Yers spend on TV and Internet (Forrester survey, recall-based data).
2) Few consumers will pay for news – in digital or physical form. News is available everywhere (phones, TV, PC, on a wide variety of sites). Digital news also offers much more richness (i.e. audio, video, depth of analysis, timeliness) than can be found in a once-a-day published, black-and-white physical format.
3) News is not a great context for advertising. Non-interactive, impression-based ads around stories about Iraq or the weather are not great contexts for advertisers. The proliferation of better advertising options (online, interactive TV, search) that are performance-based and more contextual will make ad sales tough for some time.
4) The classifieds business is going elsewhere. Category-killer job, car, auto and real estate sites (monster, ladders, cars.com, etc.) have been peeling away newspapers most profitable revenue stream for 10 years now.
5) Newspapers are really expensive to operate. Printing, distribution, content creation, ad sales, unions – all make it difficult to lower operating costs to compete effectively or invest in new areas.
What does all this mean? We will continue to see consolidation, efforts to lower operating costs (union renegotiations, layoffs, or competing newspapers in a local area sharing printing and distribution), and general decline over time. National newspapers (WSJ, NY Times) will thrive given their scale, albeit by building out or acquiring community features and user generated content to lower their cost structure (like blogs, social networks, wikis). They will also need to tier their services.
The local newspapers will have a tougher time. They will have to alter their value proposition to be less about news and civic events – and more about local sports, entertainment, restaurants, and other commerce oriented areas. They will have to incorporate user generated content to lower costs. Finally, they will have to continue to push the media ownership laws, allowing them to build out multi-channel presences in a local market (TV, radio, newspaper, Web) more freely – allowing them to spread costs and reach consumers over more channels.
Wednesday, 28 April 2010
Yeah i know you ... your the best teacher.... thanks so much for all this great audience Data to help me get and A in my exam ! ... yeah yeah.. i get that all the time .. anyway..
Here are lots of slides with useful audience stuff : USE IT !!
(Click on the photos they get bigger)
Monday, 26 April 2010
The Impact of Online Newspapers and the advantages and disadvantages of each medium is a huge part of you exam.... here are some links to get you going...
online vs print communication
online vs print battle
huffington post article
BBC news article
evolution of breaking news
These links are by no means teh best out there and are just things to get you thinking...and researching for yourself.. you get me !! safe !
Thursday, 4 February 2010
OK OK i know thE exam is about Popular PRESS but i couldnt help putting this on.. its brilliant